As in recent years, we had been contemplating on how much a person can spend on soft toys and plushies per year. And the results amazed us as we got a really positive response. people all around the globe, especially from the USA, were willing to spend more than $200 and parents stood high on our list as they were already spending $500 per year.
After collecting this information, we looked at previous years’ surveys as well in which you can clearly see the gradual increase in yearly sellings of plushies and dolls in the USA. We have compared the annual sales and it was in Billions.
Here is what we found:
1- Annual Turnout Comparison In Stuffed Dolls Market:
Following is a comparison for 3 years of sales in the stuffed dolls market of the USA. As it is grown to almost $3.58 Billion dollars for the current year. People especially parents tend to spend more on stuffed dolls as kids love it and its one of the basic toys that any kid can have in his/her childhood. No one can deny the fact that plushies are the best overnight partner for kids in their bedtime.
2- Annual Turnout Comparison In Plushies Market:
As plush is entirely a different market though they also fall in the toy category but they have a completely different user intent. its buyers are more loyal and they prefer exact replicas of their favorite characters. Its market is also increasing day by day and has already reached more than 1 Billion dollars till yet. It is also gradually increasing. For ease, we have also done a three years comparison for it as below:
Our basic purpose in this survey is to spread awareness for the investors to focus on it as they might be missing a really big opportunity and a market from which they can create a big turnover. We did this survey on big social sites like Facebook by creating a poll and encouraged everyone to take part in it from which millions of people voted to help us in this that made it more effective.
We also collected the facts and figures from the vendors of many big companies selling soft toys and plushies. We included their sales records as well in our survey. After which we estimated this figure that there’s going to be a 3.58 Billion dollars sales this year in the Stuffed dolls market and $1.53 billion dollars sales in the plushies market.